Earlier this year one of ITF’s supporters asked me what has gone wrong and what have we learnt from it. This simple question caused me to reflect on the fact that we often highlight the successes. But every success story is built on lessons from the challenges that came before.

Reputable, well-known companies are constantly asking, how cheap can you go? This isn’t just missing the point. It’s actively damaging ecosystems.

Travel should create memories, not a massive carbon footprint. Read our 10 thoughtful tweaks to make your trip greener and more considerate to the planet.